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Order before 11am, ships today Β· β˜… 5.0 on Google

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The Beef Rub 300g

The Beef Rub 300g

5.0 from 19 reviews
  • SCA NZ Winner
  • Meatstock Winner

$19.95

For beef

In stock, ships today before 11am

  • β˜… 4.97 from 317 store reviews
  • Card, Apple Pay, Google Pay
  • 30-day returns

The Beef Rub 300g

$19.95

One of our most popular rubs. The special ingredient is a beetroot powder that gives this rub its vibrant colour and notoriety.

Blended with garlic, salt and pepper, you will impress the toughest judges at home or on the competition circuit. Earthy and sweet peppery tones. This will enhance your beef flavour rather than hide it. Plus it’s gluten-free!

BEST USE:

Steak

Beef Short Rib

Brisket

Venison

Lamb Shanks

Seafood (as a curing rub)

Size300g
DietaryGluten free, Keto friendly
DispatchBefore 11am, ships today
North IslandOvernight courier
South IslandTwo days
Not happy30 days, full refund

Reviews

5.0 out of 5, 19 reviews

From customers who bought this on our previous store. New reviews go on Google.

  • β˜…β˜…β˜…β˜…β˜…

    Beef rub is really great for anything from brisket to scotch fillet πŸ˜‹

    Sarah L. Β· Jul 2026

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    Amazing flavors added to the red meats I cook , it’s going to be a staple for a long time!

    Daniel C. Β· Dec 2025

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    Smells amazing looking forward to trying on our next brisket.

    Sheree N. Β· Apr 2025

  • β˜…β˜…β˜…β˜…β˜…

    Highly recommended! The Beef Rub adds amazing flavour to eye fillet steaks cooked in the air fryer (I know, that's blasphemy on a BBQ site!). I first tried this rub in a sample packet but once I had finished that packet I had to hunt for more. It's so good!

    Paul B. Β· Jan 2025

  • β˜…β˜…β˜…β˜…β˜…

    The Beer Rub is absolutely fantastic phenomenal. I always make sure I have a couple of shakers ready and waiting in the cupboard ready for Sumer & spring…..and autumn…. And winter. Easily the best rub I’ve ever used on steak.

    Reece C. Β· Dec 2024

  • β˜…β˜…β˜…β˜…β˜…

    Our old favourite that just won’t ever leave our spice rack!

    Darrel G. Β· Sept 2024

  • β˜…β˜…β˜…β˜…β˜…

    Five stars, no comment left.

    Jo P. Β· Sept 2024

  • β˜…β˜…β˜…β˜…β˜…

    Five stars, no comment left.

    Jo P. Β· Sept 2024

All 19 reviews
  • β˜…β˜…β˜…β˜…β˜…

    Now my favourite steak rub. Very sad - lost it to a mate after only one use 😭

    Richard M. Β· Aug 2024

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    Best product around and New Zealand made, by good honest kiwis.

    Craig A. Β· Jul 2024

  • β˜…β˜…β˜…β˜…β˜…

    Five stars, no comment left.

    Stu H. Β· Apr 2024

  • β˜…β˜…β˜…β˜…β˜…

    The Beef Rub has amazing flavours. Well recommended. Fast delivery.

    Glenys M. Β· Mar 2024

  • β˜…β˜…β˜…β˜…

    Great rub, really enjoy a light layer of this paired with the white rub.

    Keegan H. Β· Nov 2023

  • β˜…β˜…β˜…β˜…β˜…

    Excellent service fast shipping and delicious products

    Daniel V. Β· Oct 2023

  • β˜…β˜…β˜…β˜…β˜…

    Always a great product, perfect on steak

    Kim C. Β· Sept 2023

  • β˜…β˜…β˜…β˜…β˜…

    Love this product! Working our way through all the rubs and so hard to choose a favorite. Highly recommend trying them all.

    Claire K. Β· May 2023

  • β˜…β˜…β˜…β˜…β˜…

    always a family Favorite

    Colin B. Β· Apr 2023

  • β˜…β˜…β˜…β˜…β˜…

    Delivery was fast, well packaged and the product is delicious, will definitely try some more, have the beef spice and the spiced rum glaze!

    Shelley R. Β· Jan 2023

  • β˜…β˜…β˜…β˜…β˜…

    Very quick and sharp service

    Niki F. Β· Dec 2022

Cook with it

Goes with it

All rubs β†’

Straight answers

The Beef Rub 300g: the questions

What do I use The Beef Rub 300g on?

brisket, short ribs and steak. It is used in the NZ Beef Short Ribs and Reverse Sear Steak recipes on this site.

How much rub do I use, and when?

A thin binder of olive oil or mustard first so it sticks, then an even coat all over. The team applies the rub 30 minutes before the meat goes on; for big cuts, overnight in the fridge is fine.

What has The Beef Rub 300g won?

SCA NZ Winner. Meatstock Winner.

Is The Beef Rub 300g gluten free?

Yes. Every rub, sauce, seasoning and gravy we make is gluten free, and this one is keto friendly too.

How fast does it ship?

Orders received before 11am ship the same day. North Island overnight courier, South Island two days, rural up to five. Not happy? Return it within 30 days for a full refund or exchange.

Can I buy it in a shop near me?

The range is stocked across quality independent butchers, Mitre 10, selected Pak'nSave and New World stores, Gilmours Manukau, Farro, Weber Stores and Hunting and Fishing stores. The stockists page lists them by region.

Rather pick it up with your meat?

Stocked across quality independent butchers, Mitre 10, selected Pak'nSave and New World stores, Gilmours Manukau, Farro, Weber Stores and Hunting and Fishing stores.

Auckland Β· Northland Β· Waikato Β· Bay Of Plenty Β· Rotorua Β· Hawkes Bay Β· Wellington Β· Taranaki Β· Manawatu Β· South Island.

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